7 min read Hey, it’s Ian! You’ve probably heard this before: people say they care about ethics, sustainability, product origin. But when they actually buy something, price wins. Researchers call this the “intention-behaviour gap.” And it’s been frustrating marketers, UX designers, and search engineers for years. A study published at ACM SIGIR CHIIR 2025 just…
8 min read Hey, it’s Ian! For years, a certain category of SEO advice has been circulating: force your target keywords everywhere you can, even if users never see them. Stuff your image alt attributes with keyword lists. Add a paragraph of tiny, light-gray text at the bottom of the page. Use a white font…
Updated: March 2026 Hey, it’s Ian ! Are you sure you know everything about Google crawl ? Really everything ? Today I’m sharing everything I know about how Google crawls the web. We’ll cover the technical process, crawl budget, predictive crawling (yes, Google now predicts if your page is worth visiting), and a hidden rule…
8 min read Your client comes to you with a frustrating question: “We lost 30% of our clicks last month, but I checked—our ranking didn’t change. What happened?” You dig into the data. Position 3 on the target keyword. Same as before. Search volume? Stable. No algorithm update on your radar. So what’s going on?…
10 min read If you’re an SEO professional and you haven’t started using Python yet, you’re missing out on a serious productivity boost. But here’s the good news: thanks to LLMs like ChatGPT, Claude, or Gemini, you don’t need to be a coding expert anymore. These AI assistants can write Python code for you. All…
Let’s be real: having mediocre content isn’t just a bad SEO strategy anymore, it’s business suicide. Here’s why : Competition is fiercer than ever. Every click you get is becoming more precious because you’re getting fewer of them. And each visitor needs to either convert or remember your brand. Also, Google’s quality algorithms are getting…
Updated : 16/01/26 📌 Skip to the updated section on product page optimization for GEO Access Now → Hey, it’s Ian 🙂👋 I’ve spent the last few years working on ecommerce SEO projects for brands ranging from small online stores to large retailers. Today I share this guide that is 10,000+ words covering demand analysis,…
📊 TL;DR • 33% contradiction rate — when AIO and Featured Snippets appear together, they contradict each other one-third of the time • Medical disclaimers are rare — 89% of AI Overviews and 93% of Featured Snippets provide zero “consult your doctor” warnings • Question phrasing matters — “when” questions trigger Featured Snippets 35.5% of…
Most SEOs prioritize content creation based on two main criteria: Sounds logical, right? This approach completely ignores what we actually know about how Google’s search engine works today. Thanks to Google’s leaked documents and published patents, we now have concrete evidence that search volume and competition levels are far from being the most important factors…
Updated : 29/03/26 You’ve done everything right. Your titles are optimized. Your semantic structure is tight. Technical errors? Fixed. Internal linking? On point. And yet… you’re still hungry for more. More traffic. More conversions. More business impact. That’s when you realize: sometimes the best SEO tactics aren’t found in the typical playbooks. Sometimes you need…
You spend hours doing SEO audits for your prospects? Me too. Until I automated the whole thing. Now: 7 minutes flat for a complete pre-audit covering all 3 SEO pillars. ⚠️ Important Disclaimer This pre-audit is superficial.It does NOT replace a deep audit from a professional SEO consultant. But It analyzes on the surface: •…
Baidu researchers compared LLM annotations vs. user clicks for training ranking models and found neither wins across the board—clicks dominate high-frequency queries while LLMs excel on long-tail. What does this mean for Google’s NavBoost advantage?
Remember when you could just tell an LLM “IGNORE PREVIOUS INSTRUCTIONS” and it would actually listen? Those days are over—but researchers from USC and Arizona State just proved that manipulation isn’t dead, it’s just gotten more sophisticated.
BadRAG demonstrates how 10 poisoned passages in a RAG corpus can force GPT-4 to refuse service or steer sentiment from 0.22% to 72%. The retrieval layer is broken.
I this article i present my own n8n workflow to get monthly GSC reports on Notion.
Learn everything about the pop over ui invention
Updated : 19/03/26 Local SEO has been way oversimplified 🙄. Largely because it’s trying to appeal to burned-out small business owners who barely have time to breathe, let alone master another marketing channel. No, Local SEO isn’t “easy”. In 2026, the strategy of creating one page per service + city is bound to fail in…
Why Research Papers and Patents Are Your Secret Weapon Here’s the thing: if you want to actually understand how search engines, LLMs, and chatbots work, you can’t rely on Medium articles and LinkedIn carousels. That’s the surface level. The real game? It’s in the patents and academic papers. I’m obsessed with arXiv publications and Google…
I needed some hands-on practice with Looker Studio.So today, I’m sharing a free SEO dashboard you can use to analyze your performance and pull out some interesting insights for your strategy. 🧑🎨 Now, let’s be honest, it’s my first Looker Studio project, so it’s not perfect, especially when it comes to design. I tried to…
Updated : 17/04/26 📚 What is GEO ? GEO (for Generative Engine Optimization) is the recently popular term for optimizing the visibility of a Brand or Product on AI chatbots. I don’t do GEO, but if I had to, here’s what I’d do (based on 150+ hours of Training and R&D on AI and RAGs)….