SEO Consultant · Data & UX Oriented

Hi! I’m Ian.

I’m an SEO consultant at Empirik agency in Lyon. On this site, you’ll find my articles where I share my tips, processes, and my monitoring of patents and scientific papers.

What’s inside

What you’ll find here.

SEO Tips

Actionable insights and strategies to boost your organic visibility.

Processes

Step-by-step workflows and automation methods I use daily.

Patents & Research

Deep dives into search patents and scientific papers.

Free toolbox

21 free SEO tools, no signup.

Built straight on Google’s own APIs (PageSpeed, Knowledge Graph, Safe Browsing) plus Wikipedia and undocumented Google endpoints. Things I wished existed while running real SEO audits.

🛠️ The toolbox

Bulk audits, PageSpeed Battle, Wikipedia topic maps, autocomplete mining, ROI calculators, local SERP simulator & more.

8 Performance & Audit 6 Keyword Research 3 Entities & Semantic SEO 1 SERP Playground 2 Link Building 1 Trust & Security

No accounts, no upsells, no email gate. Powered by the same APIs Chrome and Search Console use internally — Lighthouse, kgsearch, Safe Browsing, autocomplete with Chrome popularity scores, plus the official uule protobuf encoder for pinpoint local SERPs.

Explore the toolbox Powered by Google APIs · 21 tools and counting
From the blog

Latest Articles

A bit about me

A Bit About Me

🎙️ Before SEO Radio host and event presenter in front of tens of thousands of people on stage.
📱 My First Algorithm Before Google, I cracked TikTok’s algorithm — 30M+ views and 200K followers later, I learned how platforms really work.
🔧 My SEO Toolkit The tools I rely on every day: Python n8n DataForSEO Thot SEO Screaming Frog Google Cloud Console
📊 My Data Stack For analytics and tracking: SQL Google Tag Manager Google Analytics Looker Studio BigQuery
Training

Training & Certifications

CRO Training «La Cargaison»

By Florent Kiecken

Google Analytics 4

Certified

Self-Taught & R&D

Constant testing and learning
Bookshelf

Books That Shaped My Work

Storytelling with Data
Storytelling with Data
Resonate
Resonate
Fundamentals of Data Visualization
Fundamentals of Data Visualization
How to Win Friends and Influence People
How to Win Friends and Influence People
Everybody Writes
Everybody Writes
La Stratégie du Projet Latéral
La Stratégie du Projet Latéral
Influence & Persuasion
Influence & Persuasion
Hangouts

Connect With Me

Check my GitHub Profile

GitHub contributions for IsorinEmpirik
See my GitHub profile

Want to work together or just say hi?