Updated : 19/03/26 Local SEO has been way oversimplified 🙄. Largely because it’s trying to appeal to burned-out small business owners who barely have time to breathe, let alone master another marketing channel. No, Local SEO isn’t “easy”. In 2026, the strategy of creating one page per service + city is bound to fail in…
Why Research Papers and Patents Are Your Secret Weapon Here’s the thing: if you want to actually understand how search engines, LLMs, and chatbots work, you can’t rely on Medium articles and LinkedIn carousels. That’s the surface level. The real game? It’s in the patents and academic papers. I’m obsessed with arXiv publications and Google…
I needed some hands-on practice with Looker Studio.So today, I’m sharing a free SEO dashboard you can use to analyze your performance and pull out some interesting insights for your strategy. 🧑🎨 Now, let’s be honest, it’s my first Looker Studio project, so it’s not perfect, especially when it comes to design. I tried to…
Updated : 31/05/26 📚 What is GEO ? GEO (for Generative Engine Optimization) is the recently popular term for optimizing the visibility of a Brand or Product on AI chatbots. I don’t do GEO, but if I had to, here’s what I’d do (based on 150+ hours of Training and R&D on AI and RAGs)….