SEO Consultant · Data & UX Oriented
Working at Empirik
Hi! I’m Ian.
I’m an SEO consultant at Empirik agency in Lyon. On this site, you’ll find my articles where I share my tips, processes, and my monitoring of patents and scientific papers.
Working at Empirik
What You’ll Find Here
SEO Tips
Actionable insights and strategies to boost your organic visibility
Processes
Step-by-step workflows and automation methods I use daily
Patents & Research
Deep dives into search patents and scientific papers
Latest Articles
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A Bit About Me
🎙️ Before SEO
Radio host and event presenter in front of tens of thousands of people on stage.
📱 My First Algorithm
Before Google, I cracked TikTok’s algorithm — 30M+ views and 200K followers later, I learned how platforms really work.
🔧 My SEO Toolkit
The tools I rely on every day:
Python
n8n
DataForSEO
Thot SEO
Screaming Frog
Google Cloud Console
📊 My Data Stack
For analytics and tracking:
SQL
Google Tag Manager
Google Analytics
Looker Studio
Big Query
Training & Certifications
CRO Training « La Cargaison »
By Florent Kiecken
Google Analytics 4
Certified
Self-Taught & R&D
Constant testing and learning
Books That Shaped My Work
Storytelling with Data
Resonate
Fundamentals of Data Visualization
How to Win Friends and Influence People
Everybody Writes
La Stratégie du Projet Latéral
Influence & Persuasion
My Review
View on Amazon
Want to work together or just say hi?
isorin@empirik.fr